Eintracht Frankfurt is much more than just a big sports club: We also stand for diversity, emotion and passion, and our fans wear fan merchandise from their favourite club out of conviction and with pride.
Eintracht Frankfurt is 100% aware of the responsibility this entails for the products that the club produces and that our fans wear in the stadium, in their leisure time or at work.
From the cotton farmers to the seamstresses, dyers, logisticians and sales in the fan shops, the production chain of every fan article in our range covers many areas in which we must ensure responsibility for a fair distribution of the proceeds of a fan article.
In addition to this social responsibility, we also see ecological responsibility as the basis of our actions.
On the following pages, we would like to show you that sustainability in merchandising is much more than just labelling items with a certificate or producing them from organic cotton.
Our sustainability goals
Creating more transparency
We want our fans to be able to get all the information they need about an article easily and without any problems. For us, this includes the following:
- Open communication of the countries of origin of our articles and the producers of our articles
- For some suppliers, we will also fully disclose the supply chain of the items in future
- If information on an item is missing, please do not hesitate to send us an e-mail and ask for it
Avoid unnecessary transport routes
A fan article sometimes travels several thousand kilometres before it reaches a fan's home.
- We try to save every kilometre that we can save on this journey or where we can switch to more sustainable transport routes and bundling in procurement
- But we also try to work as efficiently as possible in our online shop and fan shop logistics and avoid unnecessary transport routes, because ultimately every metre not travelled by van, train or ship is good for the environment
Promoting ecological and socially responsible production
Around half of our merchandise is produced outside the European Union. To ensure that the production of our merchandise takes place under socially responsible conditions, we look for certifications and evidence when selecting our producers and, if necessary, we also visit them to see for ourselves the conditions under which our products are manufactured.
- In addition to the social component, we naturally also consider the ecological framework conditions for the production of our products and their raw materials
- Goal: Achieving the lowest possible impact on the environment and the greatest possible social compatibility in the production of our fan merchandise
Avoiding plastic
The fact that plastic is one of the most environmentally damaging substances for nature should no longer be news to anyone. Nevertheless, there is almost no household that manages to do without plastic, because there are simply too many areas of life in which plastic plays a role.
- Goal: Reduce plastic and use environmentally friendly alternatives
- We are constantly working to reduce the amount of plastic in our product range and in our processes: In logistics, in the fan shops and, of course, in the product range
Taking responsibility from start to finish
For us, the responsibility for the fan merchandise we sell does not end when the parcel is sent or when it leaves the fan shop.
- Our aim is to sell high-quality, long-lasting products, because we believe that the most sustainable products are those that don't break after two uses and end up in the bin
- In order to fulfil this responsibility for the items, we have developed various measures aimed at taking responsibility for our products